Overview
The Mind Bin is a digital extension of celebrated Indian author and management professional, Aashisha Chakraborty, recipient of prestigious recognitions including PM-YUVA, Write India awards and author of the widely-loved bestseller Misadventures of a Salesgirl. Designed as a space for thoughts, writing, creativity and literary exploration, The Mind Bin showcases her perspectives while maintaining an intimate, expressive tone reflective of her writing style.
The platform carries her words, experiences and emotional narratives—presented as a personal vault of thoughts and reflections. The brand identity needed to preserve her writing personality while providing a modern, immersive digital experience for readers who wanted more than blogs—they wanted a personal connection with the author.
Challenge
- How can a personal storytelling space become a visible digital brand while competing with bigger online literary platforms today?
The online writing world is filled with famous authors, editorial portals and advanced story-sharing platforms, making discoverability difficult for new personal websites. Building The Mind Bin required both digital branding and emotional positioning while preserving the author’s unique voice, personality, and connecting readers through relatable storytelling that feels authentic, expressive, empathetic, and genuinely meaningful.
To strengthen her digital presence, we focused on creating consistent content touchpoints, optimising visibility, enhancing reading experience, and building an engaging community that grows organically over time.
- How does a single-author website stand out visually when readers already consume polished content from professional online communities daily?
Traditional blogs and writing spaces already dominate search visibility and social interest, so increasing brand value demanded modern design, SEO execution and a presentation that felt premium while still deeply personal, relatable, and emotional. The challenge was to translate writing style into digital identity, encouraging loyalty, retention, and long-term returning visitors.
- What strategies help a completely new writing website grow traffic while maintaining creativity, originality and consistent audience engagement online?
With zero starting traffic, growth required search optimisation, social media promotion and recurring content marketing to bring visitors back. Both paid and organic traffic helped the platform establish visibility, improve reading depth and encourage continuous interaction, curiosity, and exploration, ultimately shaping a loyal reading community over time through consistent content distribution.
What I did
The entire website was designed and developed from scratch on WordPress using advanced customisation, plugins and modern UI practices. From structure to typography, every element was built to deliver a premium reading experience matching her content style. All technical SEO and on-page optimisation were executed, focusing on readability, search visibility, metadata optimisation and structure that improves organic ranking opportunities.
Performance marketing campaigns and SEO activities increased website traffic through a combination of organic blogging, keyword optimisation, Google-based traffic generation, and social media distribution. Social media marketing included content scheduling, post marketing, and digital audience development across relevant platforms. Paid promotions supported early visibility, while organic strategy sustained long-term readership growth.
Website maintenance continues—including backups, performance optimisation, plugin updates, layout improvement and continuous SEO enhancements to keep search performance strong. Together, this transformed The Mind Bin from a personal idea into a professionally managed digital storytelling platform with growing visibility, engagement, and recognisable brand presence online.