Overview
MissKurti is a women’s ethnic wear brand that I helped grow from scratch into a strong ecommerce and digital-first presence. When I joined, the brand had no digital infrastructure, no marketplace presence, and zero social media visibility. As the Digital Marketing and Ecommerce Manager, I set up all online operations, digital marketing channels, CRM, and marketplace listings, while positioning the brand against highly competitive players in the Indian ethnic wear market, such as Libas, Jaipur Kurti, and Jhavta Design.
Through a structured 360° digital strategy, I launched MissKurti on major ecommerce platforms including Myntra, Flipkart, Amazon, Meesho, and multiple designer portals. I built social media presence from scratch, implemented customer relationship management, and developed marketing campaigns that converted first-time visitors into loyal customers. Today, MissKurti generates consistent monthly revenue of ₹50 lakhs with strong growth potential.
Challenge
- How do you establish a new women’s ethnic wear brand in an already crowded online market with major competitors?
The Indian ethnic wear segment is highly competitive with established players like Libas, Jaipur Kurti, and Jhavta Design capturing a significant share of online customers. Launching a new brand from scratch required differentiating MissKurti through a strong digital identity, marketplace positioning, pricing intelligence, and consistent social storytelling.
- How can a brand gain traction and trust across social media and marketplaces simultaneously?
With zero social following and no marketplace reputation, it was critical to grow credibility and engagement quickly. Social media campaigns, influencer collaborations, paid promotions, and optimised marketplace listings were executed to drive both traffic and trust, creating repeat buyers and long-term engagement.
- What strategy ensures consistent revenue while scaling online sales across multiple channels?
Driving ₹50 lakhs per month required an integrated approach—optimising product listings, onboarding on Myntra, Flipkart, Amazon, and Meesho, implementing CRM, running targeted ads, monitoring performance, and leveraging data to continuously improve conversions, repeat purchases, and ROAS.
What I Did
I built MissKurti’s digital ecosystem completely from scratch, setting up the website, ecommerce operations, and marketplace listings. I executed full-funnel digital marketing campaigns including SEO, paid ads, influencer collaborations, and social media growth across Instagram, Facebook, and other relevant platforms.
I implemented CRM systems to track customer behaviour, nurture repeat buyers, and maximise lifetime value. Paid and organic campaigns were optimised for conversions while ensuring brand visibility and awareness. Marketplace onboarding included Myntra, Flipkart, Amazon, Meesho, and premium designer portals, enabling wide reach and multi-channel revenue generation.
Through these combined efforts, MissKurti now generates ₹50 lakhs in monthly revenue, has a strong digital presence, high engagement on social channels, and repeat purchase behaviour, establishing the brand as a competitive player in India’s online women’s ethnic wear market.