The Mind Bin
[ Case Study ] Overview The Mind Bin is a digital extension of celebrated Indian author and management professional, Aashisha Chakraborty, recipient of prestigious recognitions including PM-YUVA, Write India awards and author of the widely-loved bestseller Misadventures of a Salesgirl. Designed as a space for thoughts, writing, creativity and literary exploration, The Mind Bin showcases […]
Misskurti
[ Case Study ] Overview MissKurti is a women’s ethnic wear brand that I helped grow from scratch into a strong ecommerce and digital-first presence. When I joined, the brand had no digital infrastructure, no marketplace presence, and zero social media visibility. As the Digital Marketing and Ecommerce Manager, I set up all online operations, […]