Overview
The V Collection is a semi-precious jewellery brand specialising in 925 sterling silver pieces, catering to both domestic and international customers. When I started managing the brand, the website was live but generating minimal daily sales of around ₹2,000. The brand had untapped potential both online and overseas.
As the digital marketing and ecommerce lead, I oversaw website management, performance marketing across Google Ads and Meta platforms, product management, and direct website sales operations. I also handled international marketing initiatives to attract bulk buyers, helping position V Collection as a premium and trustworthy jewellery brand. Within just six months, I scaled online revenue to ₹10 lakhs per month, driving substantial business growth.
Challenge
- How can a semi-precious jewellery brand increase website sales while competing with established jewellery players in India and abroad?
The jewellery market is highly competitive, especially for 925 sterling silver products. Competing brands in Jaipur and across India already had strong online visibility. The challenge was improving product presentation, optimising paid campaigns, and creating a professional website experience to drive high-value conversions consistently.
- How to create effective international marketing campaigns to attract bulk orders from overseas buyers?
Reaching international customers required targeted campaigns on Google and Meta, alongside optimised product listings and customised messaging for bulk buyers. Establishing trust and credibility for overseas transactions was critical, along with showcasing product quality and shipping reliability.
- How can a jewellery brand scale from minimal daily sales to consistent high revenue within six months?
Scaling required a combination of performance marketing, product strategy, website optimisation, and continuous monitoring of conversions and ROI. Paid campaigns, remarketing strategies, and international lead generation were critical for achieving rapid revenue growth while maintaining product quality and brand reputation.
What I Did
We optimised the The V Collection website for user experience, conversions, and product presentation, ensuring a seamless online shopping experience. Performance marketing campaigns on Meta and Google were designed and executed to attract high-intent domestic and international buyers.
I managed product listings, pricing, and inventory updates while creating targeted campaigns for bulk international orders. Tracking analytics, I continuously refined campaigns to improve ROAS and conversion rates. Through these efforts, the brand scaled from ₹2,000 daily sales to ₹10 lakhs per month in just six months.
By combining digital marketing, ecommerce strategy, and international lead generation, The V Collection established itself as a premium sterling silver jewellery brand with growing domestic and global demand.